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Are You Thinking What We’re Thinking?

Audience Analysis, Perspectives, Insight Frameworks / by Alex Lawson on November 27, 2023

It’s the Most Wonderful Time of the Year: Helixa Analyzes the Black Friday & Cyber Monday Consumer

According to Bloomberg, consumers plan to spend an average of $567 during the Black Friday and Cyber Monday shopping events. This figure reflects a 13% increase year-over-year, as Americans seek out the best deals to offset economic pressures such as inflation and soaring interest rates. 

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Perspectives, Platform Stories / by Alex Lawson on October 12, 2023

The Writer's Strike Effect: How Helixa helps advertisers take advantage

 

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Perspectives, Platform Stories / by Alex Lawson on September 8, 2023

Will YouTube TV Crack the Live Sports Enigma as the New Home of NFL Sunday Ticket? Helixa Explores...

Sundays are Getting a Facelift as NFL Sunday Ticket Moves to Streaming Partner YouTube TV.

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Perspectives, Platform Stories / by Alex Lawson on August 12, 2023

English Premier League Kick-Off: New Sponsorship Opportunities in the Emerging US Market

Has Soccer (Football?) Finally Taken Flight in the United States? 

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Perspectives, AI & Machine Learning / by Alex Lawson on July 21, 2023

Sponsorship Opportunities: LIV Golf vs. PGA Tour

Great Britain Males Aged 18-49 Prefer LIV Golf Over Both the PGA & DP World Tours.

 

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