Are You Thinking What We’re Thinking?

Personas / by Chris Rivera on June 6, 2019

You Got Your Data In My Peanut Butter

Few products inspire loyalty like Peanut Butter.  Like Coke and Pepsi, chances are you grew up in either a Skippy home or a Jif family, and the idea of changing has never occurred to you or your mom. You may be a crunch person or a smooth person inside either brand, but your loyalty is clear.

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Lifestyle & Personality / by Chris Rivera on June 5, 2019

Marketing With Personality

Brands try their best to have personalities, but the personality of the consumer drives many marketing decisions. MRI recently released a product to help advertisers understand the intersection of product preferences and personality, something Helixa has been doing on a finely detailed level for some time using social data.

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Audience Analysis, Personas, Psychographics / by Roman Golubov on February 15, 2019

Creating Personas With (Big) Psychographic Data

Subaru and pet lovers. Bud Light and Game of Thrones fanatics. IHOP and burger fans. This educational webinar explores how to apply psychographic data and interest-based audience segmentation to develop more accurate personas and make the right marketing decisions.  

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Audience Analysis, Consumption / by Roman Golubov on January 15, 2019

Social Fans VS Buyers: What Gives?

Despite marketers' enormous efforts spent on engaging with consumers on social media, there has been very little data about how this translates into real-world product purchase and consumption. How do you correlate consumer interests online to what really matters: product purchase and consumption?

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Media, Audience Analysis / by Roman Golubov on December 15, 2018

Drama Affinity Rankings Jan - June 2018

Crime shows and thrillers. Sci-fi and dystopian fantasies. Of more than 200 TV dramas that premiered during the first half of 2018, which shows bring out the fanatic fans? Helixa's inaugural Affinity Rankings show that The Bold TypeThe Fosters and 13 Reasons Why enjoy the strongest interest among women 18-49, whereas Into The Badlands, The Flash and The Expanse rank highest among men 18-49.

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