Are You Thinking What We’re Thinking?

AI, Artificial Intelligence / by Gianmario Spacagna on December 9, 2019

These 6 Trends Defined AI and Machine Learning in 2019

2019 was a year of consolidation for the field of artificial intelligence (AI), which stands in stark contrast to the significant breakthroughs of the year before.

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Privacy, Data privacy / by Florian Kahlert on November 22, 2019

CCPA Changes the Rules for Market Research

Will our industry be the collateral damage from efforts to curb marketing excesses?

 

I was watching Silicon Valley’s new season last week, which runs through issues of large-scale data collection and aggregation, the use of AI to cluster and segment it, and the privacy implications of all of the above – all in the first few episodes.

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Audience Analysis / by Ryan Baum on November 15, 2019

Translate Hype into Audience Insights

How can Apple bring Gen X into the conversation during product launches

 

Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.

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Audience Analysis / by Ryan Baum on October 31, 2019

Audience Comparison: Social Media vs Linear TV for Integrated Advertising

Having additional platforms at your disposal is valuable when offering your audience up to advertisers, but it can be tough to plan integrated advertising campaigns when you aren’t sure how your audience differs between channels.

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Market Research / by Ryan Baum on October 8, 2019

Syndicated Research vs. Custom Research: Balancing ROI and Cost

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

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