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Are You Thinking What We’re Thinking?

Market Research / by Ryan Baum on October 8, 2019

Syndicated Research vs. Custom Research: Balancing ROI and Cost

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

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Data privacy / by Ryan Baum on October 1, 2019

Advertising Week NYC 2019 – Privacy and Identity in a Cookie-less World

When Advertising Week NYC 2017 took place, I had just started my first job out of college at a boutique PR agency in the city. Because my clients were mostly in the market research and adtech spaces, I was reading anything I could get my hands on to better understand the GDPR legislation.

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Products / by Ryan Baum on September 13, 2019

Audience Analytics Tools Are Better Together

What gets your audience out of bed in the morning?

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Products / by Helixa Marketing on August 28, 2019

Introducing Total Social View from Helixa, the Most In-Depth View of Your Social Audience

Total Social View, a new product from Helixa, provides detailed personas for your social audience. 

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Audience Analysis / by Ryan Baum on August 19, 2019

Beer and Bands Go Hand in Hand at Summer Music Festivals

While it doesn’t take sophisticated tools to figure out that beer and summer music festivals are a match made in heaven, pairing the right event and brand to secure a strong ROI is a bit more complicated. 

 

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