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Are You Thinking What We’re Thinking?

Audience Analysis / by Alex Lawson on September 21, 2022

Professional Football Team Analysis: The Buffalo Bills

For 17 years, fans of the Buffalo Bills had to wait for the team to make their return to the playoffs. Before that drought, those same fans had to watch the team lose four Super Bowls in a row in the early 90s. Luckily, a whole lot has changed in the last 30 years. With Josh Allen now leading a high-powered offense, the Bills are one of the Super Bowl favorites for the 22-23 season.

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Audience Analysis / by Bridget Wagar on September 6, 2022

Skin Care: Consumer Insights and Trends for Authentic Marketing

Skin care is everywhere now; the hashtag #SkincareRoutine has over 23 billion views on TikTok. The skincare industry is just getting larger and larger with more companies marketing skincare to younger generations. The global skincare market was worth $133.90 billion in 2018 and is projected to grow to $200.25 billion by 2026.

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Perspectives, Platform Stories / by Alex Lawson on August 11, 2022

Does The PGA Tour Need To Let ‘Er Rip?

One of my earliest memories of watching golf was when John Daly won the 1995 Open Championship at St. Andrews. Daly didn’t fit the image of the typical professional golfer; instead he was known as the guy who would not be allowed into your local country club. Daly’s party appearance and attitude were about 25 years too early for golf, as in recent years, the Waste Management Phoenix Open (also known as WM) has become known for the party atmosphere it brings to the PGA Tour. Hit a hole-in-one on 16? Get ready for beer can showers. 

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Perspectives, Platform Stories / by Alex Lawson on July 27, 2022

The Rebirth of Final Fantasy: A Classic Franchise’s Gen Z Audience

Last month, the video game company, Square Enix, announced the sequel to their Final Fantasy VII Remake, Rebirth. While most Final Fantasy fans expected an actual remake of the classic, we instead got a new telling of the story. As Final Fantasy continues into the 21st century, the series that has sold 168 million units worldwide since 1987 continues to reinvent itself, bringing in new fans with each new release. 

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Helixa in the News / by Helixa Marketing on June 16, 2022

Helixa in the News: Q2 Roundup

See our insights in action! This quarter we have been speaking with the trades and our partners about various topics: consumer behavior, non-alcoholic spirits, and our brand new Media Report! Here is some of the top coverage from these past couple of months.

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