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Are You Thinking What We’re Thinking?

Platform Stories / by John Lopez on March 23, 2022

Let’s All Go To The Movies: Charting Movies Fans’ Interests Over Time

In just a few years, we’ve seen some significant changes in the movie industry. Shifts from mid-budget star-driven dramas to star-studded blockbuster franchises dominating the screens, and the rise of streaming opened up distribution channels for creators only to have COVID-19 halt new film productions. 


Throw in how nuanced viewership has become with all the content options on the table, and you have a very unpredictable landscape to navigate. So how can you predict the unpredictable? The answer lies in reliable insight into audience behavior and understanding how that behavior evolves over time. 

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Perspectives, Platform Stories / by Alex Lawson on March 14, 2022

Next Player Up: How Can NIL Change College Sports Marketing

One of the most interesting things I've noticed being a foreigner and a sports fan in the United States is that almost everyone that attended university really loves their Alma Mater and, therefore, really loves college sports.


Given the passionate fanbase, it always felt weird to me that student-athletes couldn’t profit from their Name, Image, or Likeness (NIL), after all, they are the reason the games are so exciting. It’s something that has been hotly debated and challenged over the years, and now new rules have been put in place that means those student-athletes finally can.

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Helixa in the News / by Helixa Marketing on March 1, 2022

Helixa Launches New Platform

Enhanced “Discovery” platform enables users to quickly measure changes in audiences over time, optimize segmentation and index against different audience bases.

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Audience Analysis / by Bridget Wagar on February 24, 2022

The North Face: High Fashion’s Next Frontier

The North Face is a brand that celebrates exploration with high-quality jackets, apparel, footwear, accessories, bags, and camping equipment. But this is not your average outdoor clothing company. In the last 50 years, The North Face has fostered a tribe that both loves exploring the great outdoors and wants to look fashionable while doing it.

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Platform Stories / by Alex Lawson on February 10, 2022

Fans of LA Hip-Hop Royalty Love a Football Team — But It’s Not the Rams

Dr. Dre. Snoop Dogg. Kendrick Lamar. All Los Angeles hip-hop royalty. A brand-new football stadium in Los Angeles is allowing the city to host its first Super Bowl since 1993. Two teams moved to Los Angeles in 2016, allowing one of them to be in this weekend’s Super Bowl. A Super Bowl in LA with a LA team on the field featuring a halftime show starring LA hip-hop royalty. It sounds perfect, but there is a catch for the LA audience: their favorite team isn’t playing.

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