Gen Z represents $143 Billion in purchasing power - to get their attention you need to understand what they care about.
Media Insights / by Christine Burke on January 15, 2020
“It’s not hours a week, and it’s not hours a month. We need hours a day.”
Those words, from Warner Media’s chief executive to HBO’s team shortly after the network’s acquisition by AT&T, demonstrate what we already know to be true. On top of getting the attention of viewers at home, you need to prove that you can hold onto it.
Artificial Intelligence / by Gianmario Spacagna on December 9, 2019
2019 was a year of consolidation for the field of artificial intelligence (AI), which stands in stark contrast to the significant breakthroughs of the year before.
Privacy, Data privacy / by Florian Kahlert on November 22, 2019
Will our industry be the collateral damage from efforts to curb marketing excesses?
I was watching Silicon Valley’s new season last week, which runs through issues of large-scale data collection and aggregation, the use of AI to cluster and segment it, and the privacy implications of all of the above – all in the first few episodes.
Audience Analysis / by Ryan Baum on November 15, 2019
How can Apple bring Gen X into the conversation during product launches
Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.
Audience Analysis / by Ryan Baum on October 31, 2019
Having additional platforms at your disposal is valuable when offering your audience up to advertisers, but it can be tough to plan integrated advertising campaigns when you aren’t sure how your audience differs between channels.
