Are You Thinking What We’re Thinking?

Audience Analysis, Gen Z / by Ryan Baum on July 29, 2019

The Extroverted Introvert eSports Fan – A Direct Path to Gen Z

This weekend, Fortnite’s World Cup sold out more than 23,000 seats at Arthur Ashe Stadium in Queens (the same stadium that hosts the US Open tennis tournament), proof that the stereotype of the lone, antisocial, basement-dwelling gamer no longer holds water. 

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Audience Analysis, Gen Z / by Ryan Baum on July 25, 2019

Will Gen Z Save the Dairy Industry or Kill It?

After 92 years as one of the largest producers of milk on the East Coast, Elmhurst Dairy closed its dairy operation in 2017 and turned to manufacturing nut milks. Since plant-based milks reported growth of 61 percent from 2012 to 2017, this move may be just one instance of a change in the way we think about milk.

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AI, Artificial Intelligence / by Florian Kahlert on July 23, 2019

Moral Compass in the age of AI

Helixa’s CEO, Florian Kahlert, writes on Medium about the moral breakdown between what AI companies can do with data and what they should do.
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Personas / by Chris Rivera on June 6, 2019

You Got Your Data In My Peanut Butter

Few products inspire loyalty like Peanut Butter.  Like Coke and Pepsi, chances are you grew up in either a Skippy home or a Jif family, and the idea of changing has never occurred to you or your mom. You may be a crunch person or a smooth person inside either brand, but your loyalty is clear.

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Lifestyle & Personality / by Chris Rivera on June 5, 2019

Marketing With Personality

Brands try their best to have personalities, but the personality of the consumer drives many marketing decisions. MRI recently released a product to help advertisers understand the intersection of product preferences and personality, something Helixa has been doing on a finely detailed level for some time using social data.

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