Are You Thinking What We’re Thinking?

Market research isn’t just the core of your company’s marketing strategy. It’s a foundation for your business to stand on. 

A more holistic understanding of the ways your customers think, feel, and act is critical for keeping them happy and bringing new ones into the fold. Pair that with an understanding of where you fit into the market, and you’ll be in a much better position to dazzle your audience.

When Advertising Week NYC 2017 took place, I had just started my first job out of college at a boutique PR agency in the city. Because my clients were mostly in the market research and adtech spaces, I was reading anything I could get my hands on to better understand the GDPR legislation.

What gets your audience out of bed in the morning?

Total Social View, a new product from Helixa, provides detailed personas for your social audience. 

While it doesn’t take sophisticated tools to figure out that beer and summer music festivals are a match made in heaven, pairing the right event and brand to secure a strong ROI is a bit more complicated.