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Are You Thinking What We’re Thinking?

Insight Frameworks / by Alex Lawson on April 7, 2023

Helixa Discovery’s Fusion Network: The Power of Combining Social & Survey Data

Helixa has insights that empower. Within minutes you can discover, segment, and compare audiences with depth and detail you can’t get anywhere else. But what do you do when you want to understand your audiences more with survey data?

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Platform Stories / by Bridget Wagar on February 3, 2023

Helixa Gets It: The 2023 Grammy Awards

We have some fresh insights on the 2023 Grammy Awards nominees to share with you. Helixa’s audience intelligence platform is fast; it only took us 15 minutes to discover insights for each query below.

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Audience Analysis, Platform Stories / by Kerry McGuire on January 30, 2023

Helixa for Media Sales Partnerships

In the age of infinite programming and overnight competitors, media companies are being pushed to capture audience attention like never before. But the process for developing meaningful insights doesn’t have to be a bottleneck – even when they’re new or niche.

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Platform Stories / by Alex Lawson on December 14, 2022

On the Ball: Helixa’s Review of the 2022 FIFA World Cup

The 2022 FIFA World Cup is wrapping up this Sunday, and Helixa has been on the ball to provide audience insights all tournament long. Helixa’s audience intelligence platform is fast and can quickly provide actionable insights. It only took us 15 minutes to discover insights for each query below.

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Insight Frameworks / by Bridget Wagar on November 28, 2022

Leading with Authenticity: Influencers Drive Engagement with Content that Resonates

Authenticity is everything. Influencer marketing has matured into a core marketing discipline, and finding influencers that naturally resonate with your customers is key.

 

Influencers bring with them a distinct advantage – the trust and credibility they have developed and nurtured with their followers. Their ability to create one-to-one relationships with audiences can be a great asset to your business, helping you to connect with consumers more authentically and on a more personal level. And most importantly, businesses can achieve a return of $5.78 for every dollar spent on influencers.

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