Are You Thinking What We’re Thinking?

In the age of infinite programming and overnight competitors, media companies are being pushed to capture audience attention like never before. But the process for developing meaningful insights doesn’t have to be a bottleneck – even when they’re new or niche.

The 2022 FIFA World Cup is wrapping up this Sunday, and Helixa has been on the ball to provide audience insights all tournament long. Helixa’s audience intelligence platform is fast and can quickly provide actionable insights. It only took us 15 minutes to discover insights for each query below.

Authenticity is everything. Influencer marketing has matured into a core marketing discipline, and finding influencers that naturally resonate with your customers is key.

Influencers bring with them a distinct advantage – the trust and credibility they have developed and nurtured with their followers. Their ability to create one-to-one relationships with audiences can be a great asset to your business, helping you to connect with consumers more authentically and on a more personal level. And most importantly, businesses can achieve a return of $5.78 for every dollar spent on influencers.

Key Takeaways:

• Amazon Prime Video’s biggest advantage over movie theaters is that it can advertise directly to the same audience on its shopping portal. So who are The Rings of Power fans, and what products will they be adding to their Amazon shopping cart?
  

Many of the nearly 70 million baby boomers – or just “boomers” – in the United States have transitioned to online shopping, a change triggered by the COVID-19 pandemic. The average consumer aged 65 or older spent a total of $1,615 online from January through October 2020, a 49% increase from 2019.