<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2948650108544261&amp;ev=PageView&amp;noscript=1">

Are You Thinking What We’re Thinking?

Perspectives, Guides / by Ryan Baum on April 20, 2021

Demographics Provide the Outline, but Psychographics Paint in Full Color

If someone asked you to talk about your ideal customers, would you be limited to their basic attributes — or could you tell their stories?


In the current landscape of rapid change and cutthroat competition, the first option is no longer acceptable.

Read More

Platform Stories / by Alex Lawson on March 31, 2021

Exploring a Team-First Approach to Sports Sponsorships

For Major League Baseball’s 2021 Opening Day, vaccinations and loosening regulations are bringing us closer to the roar of the game-day crowd.

But, if you listen closely, you can also hear the sound of cash registers chiming, as order returns to the network of important sponsorships that support the league.

Read More

Guides / by Ryan Baum on March 14, 2021

Audience Segmentation 101: Reaching Your Best (and Next) Customers

“When you try to appeal to everyone, you end up resonating with no one.”

Read More

Insight Frameworks / by Alex Lawson on February 18, 2021

How to Build Proxy Audiences for New, Niche, and Growth Opportunities

Companies have a vital need for research when they’re weathering changing landscapes. But, at those moments, it can be hard to find the right answers in existing studies.

Read More

Platform Stories / by Ryan Baum on February 8, 2021

One Order of Big Game Insights With a Side of Fries

Every year, February’s Big Game unites us over food, drinks, and pro football.


But this weekend, it was a lonelier affair, as social distancing kept us home from the usual sports bars and parties. Most of us were left to feed only ourselves and those we lived with.

Read More