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Are You Thinking What We’re Thinking?

Helixa in the News / by Helixa Marketing on March 1, 2022

Helixa Launches New Platform

Enhanced “Discovery” platform enables users to quickly measure changes in audiences over time, optimize segmentation and index against different audience bases.

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Audience Analysis / by Bridget Wagar on February 24, 2022

The North Face: High Fashion’s Next Frontier

The North Face is a brand that celebrates exploration with high-quality jackets, apparel, footwear, accessories, bags, and camping equipment. But this is not your average outdoor clothing company. In the last 50 years, The North Face has fostered a tribe that both loves exploring the great outdoors and wants to look fashionable while doing it.

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Platform Stories / by Alex Lawson on February 10, 2022

Fans of LA Hip-Hop Royalty Love a Football Team — But It’s Not the Rams

Dr. Dre. Snoop Dogg. Kendrick Lamar. All Los Angeles hip-hop royalty. A brand-new football stadium in Los Angeles is allowing the city to host its first Super Bowl since 1993. Two teams moved to Los Angeles in 2016, allowing one of them to be in this weekend’s Super Bowl. A Super Bowl in LA with a LA team on the field featuring a halftime show starring LA hip-hop royalty. It sounds perfect, but there is a catch for the LA audience: their favorite team isn’t playing.

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Platform Stories / by Alex Lawson on February 2, 2022

Building Off Breakfast: Can Wendy’s Emulate Subway’s Successful Campaign

Italian B.M.T on Italian Herb & Cheese, toasted, with lettuce, onions, pickles, and banana peppers. Top it with chipotle southwest and ranch dressing, and always finish with salt and pepper. My Subway order for years, but now it’s hard for me to watch anything on TV without hearing about Subway’s big “Eat Fresh Refresh.” The advertising campaign has seen numerous star athletes, including Steph Curry, Tom Brady, and Serena Williams, helping showcase the new sandwiches and ingredients at Subway. The campaign was wildly successful and helped Subway achieve its highest August sales since 2013.

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Gen Z, Perspectives / by Bridget Wagar on January 18, 2022

Sports Influencers: Mental Health Comes First

Being a professional athlete is incredibly taxing both physically and mentally; for many years, the press just focused on the physical demands. But now, famous athletes like Simone Biles and Naomi Osaka are using their platforms to raise awareness about mental health by sharing their own stories.

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