<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2948650108544261&amp;ev=PageView&amp;noscript=1">

Are You Thinking What We’re Thinking?

Gen Z, Platform Stories / by Ryan Baum on April 29, 2020

The Key to Holding Gen Z’s Attention

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

Read More

Platform Stories, COVID-19 / by Christine Burke on April 21, 2020

With Live Sports on Hold, Where Will Fans Turn?

Live sports may pit fanbases against one another, but they also unite us all through the universal, deeply human stories that are told on both sides of the ball.

 

Read More

Insight Frameworks / by Ryan Baum on March 30, 2020

Better Prospecting Through Psychographic Behaviors & Statements

To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.

Read More

Insight Frameworks / by Ryan Baum on March 5, 2020

Audience Development: Attracting New Fans Through Strategic Talent Choices

A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.

Read More

AI & Machine Learning / by Gianmario Spacagna on February 20, 2020

5 Steps to Understand and Implement Machine Learning

As the possibilities of machine learning expand each year and continue to make headlines, more and more managers aspire to implement the technology in their own organizations.

Read More