Are You Thinking What We’re Thinking?

Gen Z Report

Allow us introduce you to the YouTube generation. Did you know that six out of the top 10 influencers among Gen Z are YouTube celebrities? This generation that has never lived without cell phones, social media and content on demand prefers to explore the world online rather than outside.
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Insider / by Sample HubSpot User on October 15, 2018

Ruby Tuesday: New Business Pitch Alert

Ruby Tuesday, Inc., which owns and operates 596 casual dining restaurants, went private following an acquisition by NRD Capital in December 2017, and hired a new CEO Ray Blanchette in January 2018 to embark on a turnaround strategy. With these big changes well under way, Ruby Tuesday might be ripe for a creative assessment.

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Audience Analysis, Hospitality / by Roman Golubov on October 1, 2018

Hyatt: U.S. Audience Analysis


Hyatt Hotels, based in Chicago, Illinois is one of the leading global luxury hotel chains in the world, with almost $4.68B of revenue and over 45,000 employees globally as of 2017. Hyatt has a long history of acquisitions that have driven continuous growth since the first Hyatt House opened in 1954 at Los Angeles airport, but remains only a strong #3 in the industry behind Marriott Corporation and Hilton Worldwide.

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Audience Analysis, Clothing / by Roman Golubov on September 15, 2018

Under Armour: U.S. Audience Analysis

Under Armour is an athletic wear and digital health brand, known for diverse line extensions and celebrity endorsements, that has joined the ranks of Nike and ADIDAS as an iconic sports gear brand. CEO Kevin Plank has his eyes on overtaking Nike as the forerunner  of the industry. "In May, Plank told NBC Sports his 10-year-plan is still for Under Armour to become the No. 1 sports brand in the world" wrote Yahoo Finance.

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Audience Analysis, CPG, Toys / by Roman Golubov on September 1, 2018

Mattel: U.S. Audience Analysis

When it comes to brands known for evoking nostalgia that have also managed to transform over time to adapt to cultural and social changes, Mattel and its flagship Barbie are among the best recognized.

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