Are You Thinking What We’re Thinking?

Data privacy / by Ryan Baum on October 1, 2019

Advertising Week NYC 2019 – Privacy and Identity in a Cookie-less World

When Advertising Week NYC 2017 took place, I had just started my first job out of college at a boutique PR agency in the city. Because my clients were mostly in the market research and adtech spaces, I was reading anything I could get my hands on to better understand the GDPR legislation.

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Products / by Ryan Baum on September 13, 2019

Audience Analytics Tools Are Better Together

What gets your audience out of bed in the morning?

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Products / by Helixa Marketing on August 28, 2019

Introducing Total Social View from Helixa, the Most In-Depth View of Your Social Audience

Total Social View, a new product from Helixa, provides detailed personas for your social audience. 

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Audience Analysis / by Ryan Baum on August 19, 2019

Beer and Bands Go Hand in Hand at Summer Music Festivals

While it doesn’t take sophisticated tools to figure out that beer and summer music festivals are a match made in heaven, pairing the right event and brand to secure a strong ROI is a bit more complicated. 

 

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Audience Analysis / by Ryan Baum on August 7, 2019

Sneakerhead Secrets for Fashion Brands

Imagine matching a pair of coveted “Red October” Air Yeezy 2 sneakers (which can retail for as much as $9,000 in consignment stores) with off-brand jeans. This is an extreme example of a common phenomenon: Helixa’s platform found only a sixth of sneakerheads are also engaging with high-end clothing brands, even though most of them are spending big on their sneakers. 

 

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