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Are You Thinking What We’re Thinking?

Platform Stories / by Alex Lawson on April 29, 2022

Watching Them Work: How the WNBA and Advertisers Can Grow Together

March Madness and Capital One ads are like peanut butter and jelly; every commercial break we see one that involves Charles Barkley, Samuel L. Jackson, and Spike Lee partaking in shenanigans. This year, basketball legend Sue Bird joined them in the fresh crop of commercials. A move that indicates that not only is the WNBA audience growing exponentially, but the league’s stars are also starting to get well-deserved partnership deals.

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Perspectives, Platform Stories / by Alex Lawson on April 6, 2022

Who Will Be the Next 007?

Daniel Craig’s long run as James Bond came to an end at the end of last year firing up the debates over who should play Bond next. The $7 billion franchise spanning 60 years has a passionate fanbase that is undoubtedly setting its sights on some big names to be the next Bond. In our last blog, we talked about how star-studded blockbuster franchises are currently dominating the screens, making it that much more important to find the best leading man to take the helm.

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Platform Stories / by John Lopez on March 23, 2022

Let’s All Go To The Movies: Charting Movies Fans’ Interests Over Time

In just a few years, we’ve seen some significant changes in the movie industry. Shifts from mid-budget star-driven dramas to star-studded blockbuster franchises dominating the screens, and the rise of streaming opened up distribution channels for creators only to have COVID-19 halt new film productions. 


Throw in how nuanced viewership has become with all the content options on the table, and you have a very unpredictable landscape to navigate. So how can you predict the unpredictable? The answer lies in reliable insight into audience behavior and understanding how that behavior evolves over time. 

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Perspectives, Platform Stories / by Alex Lawson on March 14, 2022

Next Player Up: How You Can Use NIL to Grow Your Marketing

One of the most interesting things I've noticed being a foreigner and a sports fan in the United States is that almost everyone that attended university really loves their Alma Mater and, therefore, really loves college sports.


Given the passionate fanbase, it always felt weird to me that student-athletes couldn’t profit from their Name, Image, or Likeness (NIL), after all, they are the reason the games are so exciting. It’s something that has been hotly debated and challenged over the years, and now new rules have been put in place that means those student-athletes finally can.

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Helixa in the News / by Helixa Marketing on March 1, 2022

Helixa Launches New Platform

Enhanced “Discovery” platform enables users to quickly measure changes in audiences over time, optimize segmentation and index against different audience bases.

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