Are You Thinking What We’re Thinking?

The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience intelligence platform gains access to resources for international growth and product development.

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

Hey, it’s me again: Helixa’s resident Zillennial. 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...

I was born in 1996, right on the cusp between Millennial and Gen Z. For most of my life, I’ve identified as a Millennial '90s kid because I remember watching VHS tapes and eating French Toast Crunch cereal on Saturday mornings. 

But I’ve come to realize that I don’t remember a time without the internet and I got my first cell phone at eleven years old. So what generation do I fit into?