<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2948650108544261&amp;ev=PageView&amp;noscript=1">

Are You Thinking What We’re Thinking?

Insight Frameworks / by Alex Lawson on October 29, 2020

No Fan Left Behind: Reaching Fragmented Fandoms

When it comes to hockey players, we can make a few assumptions: a few missing teeth, envy-inspiring hair, and the ability to talk exclusively in cliches. Trust me, I’m Canadian.

 

Hockey fans share a lot in common, on the surface. Within that audience, though, they diverge in subtle but important ways. If you segment them based on their team, region, or even other interests, the differences start to emerge.

Read More

Perspectives, AI & Machine Learning / by Gianmario Spacagna on October 22, 2020

Planning Under Uncertainty: Agility in Machine Learning

“Even a poor plan is better than no plan at all.”

 

In business — especially in startups — we tend to want to be the first to move. But the above quote, from Russian chess player Mikhail Chigorin, is an important lesson that we should all keep in mind if we want to be around to finish the game.

Read More

Perspectives, COVID-19 / by Ryan Baum on October 15, 2020

Elevate Experiences to Win in Pandemic Retail (And Afterward)

In-store browsing is on pause in much of the country.

 

Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they completed the purchase in-store.

Read More

AI & Machine Learning / by Gianmario Spacagna on September 17, 2020

Designing the Right Machine Learning Product: From Strategy to Requirements

We’re reaching a tipping point in the field of enterprise AI and machine learning.


According to a recent study by Dresner, 33% of interviewed enterprise companies have already adopted AI and machine learning technologies. And as the industry evolves, the rest will eventually have to make serious investments in this area.

Read More

Perspectives, Helixa in the News / by Helixa Marketing on September 17, 2020

Helixa in the News With Quirk’s: Mind the Gap

Quirk’s plays a key role in helping set the agenda and drive the discussion within the research industry.

Read More