Are You Thinking What We’re Thinking?

We have been hitting the pavement and speaking with the trades about the new NFL season in a way that only Helixa can. Here is some of the top coverage from this month.

I was too young to fully experience the Monday Night Wars between the then-WWF (now WWE) and WCW in the 90s. I never had the chance to appreciate the intrigue of seeing the big names in talent switch companies and figured it would stay that way...

Global Audience View addresses blind spots in understanding digital-first audiences to enable more effective audience segmentation, media planning, and buying.

The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience. 

At the top of the charts, artists get extensive teams with massive budgets, endless radio play, and legions of dedicated fans to sing their praises online and out in the real world.