Are You Thinking What We’re Thinking?

Perspectives, COVID-19 / by Robert Nicosia on December 10, 2021

B2B Marketers: Know Thy Customer

Today in the category of applications we would never have thought of… a curious POV from one of our partners. With the help of our platform, he discovered that audience intelligence can aid remote B2B selling. Since we’re not having many IRL meetings, he suggests that AI personas can fill that gap.

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Helixa in the News / by Helixa Marketing on December 8, 2021

Telmar Acquires Helixa

The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience intelligence platform gains access to resources for international growth and product development.

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Perspectives, Platform Stories / by Bridget Wagar on November 17, 2021

Fortnite x Balenciaga: High Fashion on the Digital Runway

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

 

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Gen Z, Perspectives / by Bridget Wagar on November 11, 2021

Nostalgia Marketing: Using Your Legacy to Reinvent Your Brand

Hey, it’s me again: Helixa’s resident Zillennial

 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

 

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

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Audience Analysis / by Bridget Wagar on October 27, 2021

Trick or Treat: Halloween Candy Favorites by State

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...

 

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