Are You Thinking What We’re Thinking?

Today in the category of applications we would never have thought of… a curious POV from one of our partners. With the help of our platform, he discovered that audience intelligence can aid remote B2B selling. Since we’re not having many IRL meetings, he suggests that AI personas can fill that gap.

The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience intelligence platform gains access to resources for international growth and product development.

In September this year, Balenciaga partnered with Fortnite to create digital and physical streetwear, both in the game and in Balenciaga retail spaces. At first glance, this partnership seems unexpected but many high-end fashion retailers are now getting into gaming.

Hey, it’s me again: Helixa’s resident Zillennial. 

Last time, we discussed Abercrombie & Fitch and Hollister’s comeback strategy with Gen Z and former Millennial customers using Nostalgia Marketing.

Truth be told, they’re not the only early 2000s brand using this comforting marketing strategy to make strides with Gen Z.

After a slightly heated debate over our team’s favorite Halloween candy, we got curious about favorite Halloween candy across the US. So, we looked at each state in our platform and discovered their favorite candies, here’s what we found...