Gen Z 2022: What Digital Natives Want



How will you stay in step with the future of consumer behavior?


Gen Z has $360 billion in disposable income, and their influence is here to stay. Our new report takes a look at the best ways to reach and connect more effectively with your future customers.


The last few years, our annual reports have followed Gen Z and their journey to maturity. This digital-first generation is finally coming into their buying power and is impacting the economy, culture, and media.


This free report covers key insights to help you reach this digital-first generation:

    • What’s Hot 🔥 …and What’s Not 👎
    • Favorite Influencers 🤩
    • Top Digital Games + eSports Teams 🎮

Download the free report