While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience.
Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population.
Your social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.Learn More
The MRI/Simmons consumption data you trust plus the timeliness of Helixa Discovery. Make your MRI/Simmons insights work harder and discover new opportunities beyond what those studies cover with new or niche brands.Learn More
Uncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your audience and maximize your investment.Learn More
Understand the nuances among the subgroups of any audience. Explore the many distinct groups that make up your total audience to uncover opportunities for growth.Learn More