While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience.
Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population.
Intent meets interest. GWI’s survey data fused with Helixa’s predictive interest data brings harmony to your digital-first audience research process. You can rest easy knowing that your audience insights are relevant and up-to-date at any given moment.
Learn MoreYour social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.
Learn MoreInterest meets consumption. The MRI-Simmons (GfK) consumption data you trust with the timeliness of Helixa Discovery let's you connect influencers, interests, media and product consumption through a lens representative of real-world behavior.
Learn MoreUncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your audience and maximize your investment.
Learn MoreUnderstand the nuances among the subgroups of any audience. Explore the many distinct groups that make up your total audience to uncover opportunities for growth.
Learn MoreUtilizing your existing subscriptions to Helixa Discovery and GWI Core, Global Audience View connects the predictive interest of Helixa with the expressed intent captured by GWI to help you understand your audiences at scale. Starting with the U.S. market and expanding globally.
Use Global Audience View to:
Contact us for more on Global Audience View and our partnership with GWI.
Helixa’s Total Social View overlays our detailed interest graph onto your social audience to tell you more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.
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Utilizing your existing subscriptions to Helixa Discovery and MRI or Simmons, Total Consumer View fuses their consumption and intent data with Helixa Discovery’s highly nuanced and timely data for an enriched view of your audience.
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See who your influencer audience engages with, how they break down in terms of demographics and other Helixa Discovery dimensions. Discover where your opportunities lie in influencer marketing and make strategic decisions with your budget.
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When you know how different the people in your audience are you can develop strategies that are relevant to them. Learn about the many different groups that make up your total audience. Identify groups based on shared interests, psychographics, even personality types.
Use Helixa Segmentation View to:
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P: 212-547-9897
E: info@helixa.ai