<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2948650108544261&amp;ev=PageView&amp;noscript=1">

Meaningful insights that empower decision making - in minutes, not hours.

Find out more than you ever knew about the groups of people who matter to you.

Schedule a Demo  Learn More


Our core analytics engine that equips you with the tools to understand what’s distinctive about any audience and what they care about.


Helixa Discovery - 2020



While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience.


Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population.

Global Audience View

Global Audience View

Intent meets interest. GWI’s survey data fused with Helixa’s predictive interest data brings harmony to your digital-first audience research process. You can rest easy knowing that your audience insights are relevant and up-to-date at any given moment.

Learn More
Total Social View


Your social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.

Learn More
Total Consumer View

Total consumer view

Interest meets consumption. The MRI-Simmons (GfK) consumption data you trust with the timeliness of Helixa Discovery let's you connect influencers, interests, media and product consumption through a lens representative of real-world behavior.

Learn More
Helixa Influencer View

Helixa influencer view

Uncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your audience and maximize your investment.

Learn More
Helixa Segment View

Helixa segment view

Understand the nuances among the subgroups of any audience. Explore the many distinct groups that make up your total audience to uncover opportunities for growth.

Learn More
Global Audience View - Learn More 2

Utilizing your existing subscriptions to Helixa Discovery and GWI Core, Global Audience View connects the predictive interest of Helixa with the expressed intent captured by GWI to help you understand your audiences at scale. Starting with the U.S. market and expanding globally.


Use Global Audience View to:

  • Grow digital-first audiences by understanding what they care about, how they feel about your brands, causes, and issues — and the influencers that inspire them.
  • Get detailed insights on B2B audiences including company size, positions, and roles in 32 industry sectors like government, hospitality, charity, and more.
  • Gain an unparalleled view of your audiences in rapidly evolving industries like gaming, sports, entertainment, media, and more.


Contact us for more on Global Audience View and our partnership with GWI.


Contact Us

social view-image

Helixa’s Total Social View overlays our detailed interest graph onto your social audience to tell you more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.

Use Total Social View to:

  • Instantly segment your social audience to understand who is important and what makes them unique
  • Uncover their psychographics and personality traits to fine-tune your brand communication strategy
  • Discover competitive brand affinities you might have missed before and adjust your strategy to avoid missing important opportunities

For more information:

Contact Us


Utilizing your existing subscriptions to Helixa Discovery and MRI or Simmons, Total Consumer View fuses their consumption and intent data with Helixa Discovery’s highly nuanced and timely data for an enriched view of your audience.

Use Total Consumer View to:

  • Identify prospects and buyers, and build a communications strategy based on their unique interests and characteristics
  • Create detailed personas for people known to have purchased your product to both find more of them and keep buyers engaged and returning for more
  • Recognize cross-promotion, upsell, and sponsorship opportunities


For more information:

Contact Us



See who your influencer audience engages with, how they break down in terms of demographics and other Helixa Discovery dimensions. Discover where your opportunities lie in influencer marketing and make strategic decisions with your budget.

Use Helixa Influencer View to:

  • Find influencers followed by specific segments of your audience
  • Discover which influencers or groups of influencers are best suited to spread your messaging
  • Make better decisions about spending marketing budget with influencers

For more information:

Contact Us


When you know how different the people in your audience are you can develop strategies that are relevant to them. Learn about the many different groups that make up your total audience. Identify groups based on shared interests, psychographics, even personality types.

Use Helixa Segmentation View to:

  • Discover how to communicate more effectively based on different interests and mindsets so your message will resonate
  • Build a marketing strategy tailored to the different types of people your brand wants to attract
  • Identify underserved audiences who are buying without identifying with your brand and turn them into more passionate customers

For more information:

Contact Us

Learn how we can help

Schedule a Demo