While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience.
Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population.
Intent meets interest. GWI’s survey data fused with Helixa’s predictive interest data brings harmony to your digital-first audience research process. You can rest easy knowing that your audience insights are relevant and up-to-date at any given moment.Learn More
Your social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.Learn More
Interest meets consumption. The MRI-Simmons (GfK) consumption data you trust with the timeliness of Helixa Discovery let's you connect influencers, interests, media and product consumption through a lens representative of real-world behavior.Learn More
Uncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your audience and maximize your investment.Learn More
Understand the nuances among the subgroups of any audience. Explore the many distinct groups that make up your total audience to uncover opportunities for growth.Learn More