Are You Thinking What We’re Thinking?

Christine Burke

Recent Posts

Platform Stories, COVID-19 / by Christine Burke on April 21, 2020

With Live Sports on Hold, Where Will Fans Turn?

Live sports may pit fanbases against one another, but they also unite us all through the universal, deeply human stories that are told on both sides of the ball.

 

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Perspectives / by Christine Burke on January 15, 2020

Content Is King, but the King Has Become More Demanding

“It’s not hours a week, and it’s not hours a month. We need hours a day.”

 

Those words, from Warner Media’s chief executive to HBO’s team shortly after the network’s acquisition by AT&T, demonstrate what we already know to be true. On top of getting the attention of viewers at home, you need to prove that you can hold onto it.

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