Are You Thinking What We’re Thinking?

Whether you are a heavy drinker, newly 21, a casual sipper, or someone who abstains, you probably have an opinion on alcohol and the people who drink it.

Streaming video services have helped me keep my sanity over the past few months. Like most parents, I’ve been balancing a full-time job at home with my little one’s education and entertainment.  

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

Live sports may pit fanbases against one another, but they also unite us all through the universal, deeply human stories that are told on both sides of the ball.

How can Apple bring Gen X into the conversation during product launches

Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.