Are You Thinking What We’re Thinking?

A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.

Likes, clicks, followers — the influencer marketing industry is obsessed with attention. But attention is only half of the equation.

The internet offers up endless opportunities to build community around the people and things that we love, concentrating that passion until it burns white-hot.

Brands understandably want a piece of the action. After all, what marketing team doesn’t want to cultivate fans who line up for product releases, pass glowing recommendations onto their friends, gush online about their favorite purchases, and then fill up their carts again?

How can Apple bring Gen X into the conversation during product launches

Looking at social listening data in a vacuum is like walking in during the third act of a movie and trying to understand what’s going on. You can hear everything they say, but you don’t know who these people are, what brought them to this point, or what it all means.

Having additional platforms at your disposal is valuable when offering your audience up to advertisers, but it can be tough to plan integrated advertising campaigns when you aren’t sure how your audience differs between channels.