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Are You Thinking What We’re Thinking?

Ryan Baum

Recent Posts

Perspectives, Platform Stories / by Ryan Baum on September 16, 2021

NFL Says Sports Betting Won’t Impact the Broadcast… But Maybe It Should

The NFL recently named three official sports betting partners for the very first time, leading many to speculate on how the shift would impact the at-home viewing experience. 

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Platform Stories / by Ryan Baum on August 30, 2021

Build a Village to Help Raise Your Recording Artist

At the top of the charts, artists get extensive teams with massive budgets, endless radio play, and legions of dedicated fans to sing their praises online and out in the real world. 

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Platform Stories, COVID-19 / by Ryan Baum on August 23, 2021

Will Grocery Delivery Stick, or Will Consumers Head Back to the Store?

One of the biggest shifts during COVID-19 was the immediate switch from brick-and-mortar shopping to home delivery, accelerating a trend we were already seeing. 

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Gen Z, Perspectives / by Ryan Baum on July 29, 2021

Gaming Reaches Gen Z. Here’s How You Can Too.

The stereotype of gamers as basement-dwelling loners couldn’t be further from the truth in 2021 — and Gen Z is reshaping the world of gaming more and more everyday. 

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Perspectives / by Ryan Baum on June 9, 2021

Where First-Party Data Ends: Uncovering Opportunities Beyond the Audience You Know

The eventual death of the third-party cookie is shifting power toward the companies that own their data.

 

Media companies, especially, stand to benefit from the first-party data they’ve collected over the years, but it’s still not enough in this hyper-competitive, constantly shifting landscape.

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