Are You Thinking What We’re Thinking?

For Major League Baseball’s 2021 Opening Day, vaccinations and loosening regulations are bringing us closer to the roar of the game-day crowd.

But, if you listen closely, you can also hear the sound of cash registers chiming, as order returns to the network of important sponsorships that support the league.

“When you try to appeal to everyone, you end up resonating with no one.”

Companies have a vital need for research when they’re weathering changing landscapes. But, at those moments, it can be hard to find the right answers in existing studies.

Every year, February’s Big Game unites us over food, drinks, and pro football.

But this weekend, it was a lonelier affair, as social distancing kept us home from the usual sports bars and parties. Most of us were left to feed only ourselves and those we lived with.

Vegans… whether you love them or hate them, they are a rapidly growing segment and are disrupting the food industry as we know it today.

As of 2020, more than 9.7 million Americans (including myself!) currently follow a plant-based diet — increasing 300% over the last 15 years. Whether you think it’s a fad or not, this emerging market isn’t going away anytime soon.