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Are You Thinking What We’re Thinking?

Ryan Baum

Recent Posts

Perspectives, COVID-19 / by Ryan Baum on January 5, 2021

A CEO, Head of Marketing, and Data Scientist Walk Into 2021… But It’s No Joke

When we look back at the period following quarantine, the changes that took hold permanently will probably make a lot more sense. Hindsight is 2020, after all. (Sorry.)

 

But as we close out a year we’d all like to forget, many aspects of 2021 are still up in the air. To figure out which changes will stick around, we organized a roundtable with our CEO, Head of Marketing, and a leading data scientist. 

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Perspectives, COVID-19 / by Ryan Baum on October 15, 2020

Elevate Experiences to Win in Pandemic Retail (And Afterward)

In-store browsing is on pause in much of the country.

 

Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online regardless of whether or not they completed the purchase in-store.

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Insight Frameworks / by Ryan Baum on June 29, 2020

Understand Your Audience’s Values to Effectively React to Social Issues

Consumers are making sure that companies can no longer choose silence on issues of injustice.

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Insight Frameworks / by Ryan Baum on June 9, 2020

Get Smart on Unfamiliar Industries With Interest-Based Audiences

I don’t know makeup. 

 

So when I was tasked with building a framework for outlining unfamiliar industries, I figured that would be a stellar test. 

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Gen Z, Platform Stories / by Ryan Baum on April 29, 2020

The Key to Holding Gen Z’s Attention

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

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