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Are You Thinking What We’re Thinking?

Ryan Baum

Recent Posts

Insight Frameworks / by Ryan Baum on June 29, 2020

Understand Your Audience’s Values to Effectively React to Social Issues

Consumers are making sure that companies can no longer choose silence on issues of injustice.

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Insight Frameworks / by Ryan Baum on June 9, 2020

Get Smart on Unfamiliar Industries With Interest-Based Audiences

I don’t know makeup. 

 

So when I was tasked with building a framework for outlining unfamiliar industries, I figured that would be a stellar test. 

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Gen Z, Platform Stories / by Ryan Baum on April 29, 2020

The Key to Holding Gen Z’s Attention

Gen Z represents $143 billion in purchasing power, and possibly one of the biggest missed opportunities in marketing right now.

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Insight Frameworks / by Ryan Baum on March 30, 2020

Better Prospecting Through Psychographic Behaviors & Statements

To beat established brands with longer legacies and deeper pockets, challenger brands have to work harder and smarter.

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Insight Frameworks / by Ryan Baum on March 5, 2020

Audience Development: Attracting New Fans Through Strategic Talent Choices

A steady, dedicated viewership can sustain a TV series, but an audience with upward momentum can bring bigger advertisers, bigger budgets, and bigger possibilities.

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